The Basics of SEO

Today’s blog shares tips on SEO to help us understand it better. I understand it is not health or lifestyle related, just thought to blog something different. Also, I have previously blogged about this on a different platform, Conscious Public Relations Inc.

You can find the link to the post down below:

Why is SEO Important?

‘Why isn’t anyone commenting on my blog?’ ‘Who looks at my Facebook page?’ ‘Why are my website stats so bad?’ If you want to ensure your content reaches the audiences you are targeting, then you may need to understand some basics about SEO!

So, ‘What is search engine optimization?’ ‘Why is it important?’ and ‘How can we use it?’

SEO = Search Engine Optimation. Using keywords, linking, and page descriptions (also tagging).

Here are the 8 tips that were shared with me by someone who is an expert in this field, my instructor.

1) With your blog URL – you want to ensure the URL contains words (keywords) that are easy to find and fit your content. So for example, www.cbc.ca/news is simple and states the news. It’s not easy to do this if you are using WordPress online as you have the ‘wordpress’ part of the URL. When you use the downloaded version of wordpress then it omits this part – however you then need to pay for web hosting.

2) Ensure you have words that are related to your content in your page description (news, stories, breaking news and so on). So, use these words within your page description. The description may be in your page set up area – it really depends on the blog service you are using.

3) Ensure you use the above words in your headings (where possible and without going overboard)

4) Use these keywords in your content (without going overboard again)

5) Add tags to each post (these are keywords again such as news, story etc)

6) Add plenty of (relevant) links within your content

7) Add (relevant) links at the end of your content

8) Comment on others blog pages and add your blog link to the comment

It’s worth being a bit realistic as it also depends on your content. For example if I have a blog about ‘Health and Lifestyle’ it would be very difficult for me to get my blog to the first page of google page results with all of the competition out there.

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Travelling!

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I love travelling! Who doesn’t right? Well, I realized how much I enjoyed travelling when I did this fun Europe trip earlier this year. After I was done with my studies in the UK, I decided to travel around to see a bit of beautiful Europe before my trip back to Canada. There is something so unique and rewarding about solo travelling that I can’t find the right words to describe my experience, really. If I can summarize the whole experience in one word, it will be this: AMAZING!

Things to keep in mind before embarking on a journey of your own:

  • Plan ahead –  Do your research about the culture, custom, currency, weather and which neighbourhoods to avoid.
  • PACK LESS, LESS and LESS! 
  • Socialize as much as you can – It will not get lonely trust me. If you are keeping an open mind and interacting with other travellors, you will meet many interesting people.
  • Try staying with the locals – You will not only get a better sense of their culture and language, but might also get a tour of the city if you are lucky.  And more importantly, it is less costly to live with locals.

Here are the few shots from my Europe trip. Tell me about your experiences as a solo travellor, how was the experience like? Do you believe that travelling is good for our overall well-being?

Cathedrale Notre-Dame, Paris

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The beautiful Venice
This shot was taken from Rialto Bridge10926187_1541706256069195_3583660584183017769_n
Venice
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Rambla, Barcelona
Rambla is Barcelona’s famous street, always crowded with locals and tourists.
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La Sagrada Familia, Barcelona

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